PHTV combines decades of success securing foundation and federal grants with seasoned production skills to create an array of digital and broadcast content with proven results.

PHTV embraces a ground-up approach to health communication that calls on using a model developed and tested with its NIH-funded research called the “Triad of Expertise.”

Focus groups with target audiences serve as the base to discern what people want and need to know about certain medical conditions as well as culturally appropriate ways to package the information. PHTV then uses its media expertise and works with medical experts to create digital and broadcast content that makes sense to people and promotes healthy behaviors that are culturally and socially relevant.

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